Is measuring social media ROI possible? Even though many businesses engage in social media marketing, most still find it difficult to measure the ROI generated from their social media marketing....
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Share Tweet Share Pin CEOs are used to measuring net income, revenue, contribution margin and cash flow (among others) to indicate the financial health of the organization. But do you know...
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Share Tweet Share Pin Are your marketing analytics lying to you? As a CEO, CMO or business leader, you have a lot of decisions to make that impact the success...
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