With the start of the New Year on the near horizon, it’s once again time for you to create a new annual marketing plan. In general, marketing plans have several…
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0 CEOs are used to measuring net income, revenue, contribution margin and cash flow (among others) to indicate the financial health of the organization. But do you know which marketing metrics...
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0 Are your marketing analytics lying to you? As a CEO, CMO or business leader, you have a lot of decisions to make that impact the success of your organization....
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