Marketing Communications

MarCom Strategy

Marketing communications — holistic, integrated, synergistic

Marketing Communications (MarCom) is the integrated mix of marketing messaging and visuals across all marketing channels. MarCom channels include:

Internet & Digital Presence | Sales & Print Collateral | Online & Offline Advertising | Internal Communications | Social Media | Content Marketing | Sales Promotions | Packaging & POP | Events & Experiences | Direct Marketing | Public Relations

Marketing communications strategy makes every impression count

Your brand is an asset – one that can build brand equity and enterprise value with every impression.

A solid MarCom Strategy ensures all messaging and visual components are cohesive and consistent across all marketing channels. This synergistic approach enables organizations to deliver crystal clear messaging that cuts through the competitive noise. And, builds measurable value for your organization. Creating an effective MarCom strategy helps organizations:

  • Creates brand awareness and reinforces brand promise
  • Builds demand and preference from target audience
  • Articulates clear value proposition and product/service attributes
  • Enhances competitive advantage
  • Adds validity and credibility to organizational message
  • Provides consistent, reassuring sense of order for target market
  • Works in unison with marketing strategy and branding strategy for holistic approach

The result? Engaged, loyal customers that retain longer and provide higher ROI

  • MarCom Strategy
  • Integrated Marketing Communications Planning
  • Brochures & Print Collateral
  • Internal Communications
  • Sales Enablement
  • Internet & Digital Integration
  • Product Launch
  • Advertising & Media Planning
  • Public Relations
  • Marketing Kit Design
  • Event Planning & Implementation
  • Training & Incentive Programs
  • Annual Reports
  • Tradeshows & Signage

You worked hard to build your brand. Don’t let gaps in your marketing communications strategy dilute your efforts and weaken your results.  Give us a call to find out how we can put all the pieces together for you.

Top Web Design Strategy Agency | DB Marcom | Frisco Marketing Company

Find out which marketing metrics really matter.

Download the free CEO’s Guide to Marketing Metrics.

Marketing Strategy | CEO's Guide to Marketing Metrics | DB Marcom

Download Now


SEO is a big part of marketing communications strategy

Find out if your SEO is doing the trick.

What’s Your SEO Score?

Free-SEO-Tools-DB Marcom

Worried about your MarCom Strategy?

We can help you tie everything together. 


Contact us today- Let's chat!

February 24, 2018

RoFu 101: Revenue Optimization marketing metrics every CEO should measure

February 23, 2018

3 reasons why your marketing analytics may be lying to you – and what to do about it

January 4, 2018

Measuring website traffic may be a waste of time