Depending on various factors, such as their job, their location and how they spend their free time, consumers may be exposed to thousands of advertisements every day. Because shoppers are…
Even if you don’t rely heavily on your website for sales, it’s still advisable to audit your site from time to time. An SEO audit will tell you how your…
You don’t have to be an email marketing expert to know that all your email recipients aren’t the same. You simply have to sit back and think about the ways…
Marketing one business is normally different than marketing another one. You wouldn’t market an established pet grooming business with multiple locations the same way you’d promote a bistro that just…
If you’re even casually familiar with search engine optimization, you probably believe one of two things. You may think SEO is dead as has been reported for several years at…
With the start of the New Year on the near horizon, it’s once again time for you to create a new annual marketing plan. In general, marketing plans have several…
We know. There’s still plenty of time left in 2018 and you have a lot more goals you want to achieve with your current marketing strategy. While that may be…
When people talk about marketing, some of them will use a lot of buzz words. Target audience personas and profiles. Landing pages. Pay-per-click. Search engine optimization and SEM. Local and…
While it may not be long before landline phones go the way of the dinosaurs, that doesn’t mean people aren’t calling businesses throughout the nation. Although the percentage of households…
Why do you have a website for your business? Do you sell goods and services through your website or is it meant to be a source of reliable information exclusively?…
Finding a reliable management consultant you can trust to guide your marketing activities can be a real challenge regardless of the industry you compete in. To grow your business, you…
Who is the most important person to your business? Is it you? While you may be the owner of your company, you’re not the most important person. If it’s not…
Go local. We’ve been hearing that for years. And it doesn’t seem like that mantra will change anytime soon. While people still buy things from outside their local area, there…