Inbound

How to Get Visitors to Your Site to Subscribe to Your Blog

By July 10, 2018 No Comments

typing on laptopThis may surprise you, but blogs fail more often than restaurants. Some estimates claim the failure rate of blogs is as high as 95 percent. Why do so many blogs fail? While there are a number of reasons a given blog may fail, a lack of readership is often to blame.

How can you increase the number of people who read your blog? One effective way to increase your readership is to get more of your website’s visitors to subscribe to your blog.

Guest blogging, publishing longer content more often and starting an email list are all smart maneuvers to help your blog gain traction. While that’s the case, getting people to subscribe to your blog may be as simple as adding some well-placed calls to action on your website and in your blog feed.

Optimize Your Top Performing Posts to Gain Subscriptions

Let’s face it, your top performing blog posts may be getting more traffic from sources like organic search than you realize. You can leverage this increased traffic to gain subscriptions by adding subscription CTAs in your most widely read content.

Go through your previous posts and use a tool like Google Analytics or BuzzSumo to identify your top performing posts. Once you’ve identified your top performers, add a call to action that encourages people to subscribe to your blog to each post.

Put Opt-In Checkboxes on Your Website’s Landing Pages

You should enable your website’s visitors to subscribe to your blog with a single click by adding opt-in checkboxes to your landing pages. If your site has a lot of landing pages, doing this can help you build a large base of subscribers relatively fast.

While you may think pre-checking your opt-in checkbox is a good idea, resist doing so. You want people to actively choose to follow your blog rather than force them to uncheck a box they didn’t want to have checked in the first place.

Even if your visitors don’t uncheck your opt-in checkbox, pre-checking this box for your visitors will likely generate a list of low-quality subscribers. This can create a problem for your emails because low engagement can cause your emails to end up in your recipients’ spam folders.

Make Use of Smart Calls to Action

A smart call to action is one that is seen by visitors who don’t already subscribe to your blog and is invisible to people who have subscribed to your blog. This kind of CTA is often placed under a header image and/or near the headline of a blog post and on a website’s home and about pages.

As it is with other CTAs, the key to using a smart call to action effectively is to keep things clear, easy and short. Don’t make your visitors fill out a long form that asks for a lot of personal information. If you only need a visitor’s email address, use your smart CTA to get that information exclusively. By making it easy for visitors to react to your CTA and do what you want them to do without requiring too much information, you’ll increase the likelihood that they’ll complete your form and subscribe to your blog.

Contact DB Marcom

If you want to increase the number of people who subscribe to your blog, you simply have to contact DB Marcom. Our digital marketing experts can help you grow your list of subscribers no matter what industry you’re in. For an effective blog strategy in Frisco or a nearby area, contact DB Marcom today and start gaining subscribers in the days that follow.

About Debra Barcuch

Debra Barcuch is a Texas native and lives in Frisco, Texas. As President and founder of DB Marcom, Debra is crazy passionate about helping businesses knock out the competition through innovative marketing and partnership building. Often starting sentences with ‘what if?’, she is an avid life-long learner and seeker of super-hero results. Debra received her MBA from Southern Methodist University and has built a reputation for driving results in corporate, non-profit, and agency environments. When not working on client projects, Debra loves spending time with her two girls, tennis court shenanigans, and other thrill-seeking activities.