Email marketing is still an essential tool for attracting and retaining customers
Email has an average ROI of $38 for every $1 spent
Is email dead?
Not at all. According to Radicati Group’s latest report, people will send and receive 269 billion emails per day in 2017. And, that number is growing to 319.6 billion within the next 5 years. What’s more, 86% of consumers prefer to receive promotional emails from companies they do business with.
Email marketing is a valuable tool within the inbound methodology toolbox. The key to obtaining results with your email marketing program is integration with your overall marketing strategy and inbound program. With a solid integration strategy, email marketing will deliver a consistent, unified experience for your prospects and customers.
This integrated approach helps attract new qualified leads. And nurture them through their buying journey. Additionally, carefully crafted email campaigns are an exceptional method for retaining current customers.
DB Marcom experts can help you cut through the confusion and build a structured game plan that works – for your specific business needs.
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Ready to get your email marketing in top shape?