Strategy

Internet Marketing Tactics That Are No Longer Optional

By June 10, 2018 No Comments

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The Internet in general, and internet marketing in particular, have radically changed the way marketers promote businesses in recent years. These changes have unlocked vast amounts of potential to grow businesses exponentially. While that’s the case, too many entrepreneurs don’t employ the digital marketing techniques that are no longer optional, but necessities for a company to be successful in today’s connected business environment.

Of course, success is relative. If you consider success to be treading water in a crowded marketplace, then you may already believe you’re successful with mediocre sales and a sliver of market share. If your definition of success is to dominate the market and establish and maintain a thriving business, using some essential Internet marketing tactics can help to bring your definition of success to fruition.

Optimizing Your Internet Marketing Strategy

Here are some of the tactics you can use to optimize your digital marketing strategy and position your business to thrive in the marketplace:

Brand Yourself

If your business is new, it’s vital for you to brand yourself before you even establish your company’s brand. By branding yourself first, you’ll have a trusted, personal image you can use to market your overall brand. From creating networking opportunities to giving your faceless business a personal image and more, branding yourself provides some key benefits without requiring a large financial investment.

Update Your Search Engine Optimization

As you probably know, SEO is the process used to make your website more visible in search engine results pages, with the goal of attracting more traffic to your website. Your position in organic search results is largely dependent on how your site is structured technically as well as the content on your website. With Google updating its algorithm 500 – 600 times per year, it’s vital for you to audit and update your SEO at least quarterly.

Prioritize Blogging

Whenever you create a new blog post, you’re making another indexed page for your website. This increases the likelihood that people will find your site and it shows search engines that your site is active, which can help your content rank better in SERPs. If those aren’t reasons enough for you to prioritize blogging, consider this – businesses that blog generate 67 percent more leads compared to organizations that don’t.

Engage People on Social Media

In the context of customer service inquiries, about 67 percent of consumers use a company’s social media pages. With this in mind, it’s crucial for you to engage your audience on their preferred social media platforms. You shouldn’t just engage your audience when someone has something positive to say. You should also respond to grievances thoughtfully. By handling negative comments in a public forum thoughtfully, you can turn a grievance into an opportunity to demonstrate how much your care about your audience.

Hire a Digital Marketing Agency

If you want to fully optimize your Internet marketing strategy, contact DB Marcom. We understand the tactics discussed above are related to one another and many other Internet marketing tactics. We’ll put together and implement a comprehensive digital marketing strategy that includes many of today’s necessary marketing tactics for your business. Learn more about our Internet marketing strategy services now.

The Internet in general, and internet marketing in particular, have radically changed the way marketers promote businesses in recent years. These changes have unlocked vast amounts of potential to grow businesses exponentially. While that’s the case, too many entrepreneurs don’t employ the digital marketing techniques that are no longer optional, but necessities for a company to be successful in today’s connected business environment.

Of course, success is relative. If you consider success to be treading water in a crowded marketplace, then you may already believe you’re successful with mediocre sales and a sliver of market share. If your definition of success is to dominate the market and establish and maintain a thriving business, using some essential Internet marketing tactics can help to bring your definition of success to fruition.

Optimizing Your Internet Marketing Strategy

Here are some of the tactics you can use to optimize your digital marketing strategy and position your business to thrive in the marketplace:

Brand Yourself

If your business is new, it’s vital for you to brand yourself before you even establish your company’s brand. By branding yourself first, you’ll have a trusted, personal image you can use to market your overall brand. From creating networking opportunities to giving your faceless business a personal image and more, branding yourself provides some key benefits without requiring a large financial investment.

Update Your Search Engine Optimization

As you probably know, SEO is the process used to make your website more visible in search engine results pages, with the goal of attracting more traffic to your website. Your position in organic search results is largely dependent on how your site is structured technically as well as the content on your website. With Google updating its algorithm 500 – 600 times per year, it’s vital for you to audit and update your SEO at least quarterly.

Prioritize Blogging

Whenever you create a new blog post, you’re making another indexed page for your website. This increases the likelihood that people will find your site and it shows search engines that your site is active, which can help your content rank better in SERPs. If those aren’t reasons enough for you to prioritize blogging, consider this – businesses that blog generate 67 percent more leads compared to organizations that don’t.

Engage People on Social Media

In the context of customer service inquiries, about 67 percent of consumers use a company’s social media pages. With this in mind, it’s crucial for you to engage your audience on their preferred social media platforms. You shouldn’t just engage your audience when someone has something positive to say. You should also respond to grievances thoughtfully. By handling negative comments in a public forum thoughtfully, you can turn a grievance into an opportunity to demonstrate how much your care about your audience.

Hire a Digital Marketing Agency

If you want to fully optimize your Internet marketing strategy, contact DB Marcom. We understand the tactics discussed above are related to one another and many other Internet marketing tactics. We’ll put together and implement a comprehensive digital marketing strategy that includes many of today’s necessary marketing tactics for your business. Learn more about our Internet marketing strategy services now.

About Debra Barcuch

Debra Barcuch is a Texas native and lives in Frisco, Texas. As President and founder of DB Marcom, Debra is crazy passionate about helping businesses knock out the competition through innovative marketing and partnership building. Often starting sentences with ‘what if?’, she is an avid life-long learner and seeker of super-hero results. Debra received her MBA from Southern Methodist University and has built a reputation for driving results in corporate, non-profit, and agency environments. When not working on client projects, Debra loves spending time with her two girls, tennis court shenanigans, and other thrill-seeking activities.

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