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Why do you have a website for your business? Do you sell goods and services through your website or is it meant to be a source of reliable information exclusively? Is your website designed to capture leads or inspire your visitors to take a specific action?

Whatever you want your website to do, you need to ensure it does what you want it to do as effectively as possible. In order for your website to achieve the goals you have for it, you have to begin with the end goal in the forefront of your mind.

What does that mean? It means every website design and redesign needs to start with your target audience. 

Why Your Target Audience Matters

It’s imperative for you to know your target audience intimately before you hire someone to create a website or rework your current site. It’s likely that your target market will consist of various segments of consumers, each of which might have different expectations. This means some segments may want content to be in written form while others may want content to be presented in graphic or video format. It also means you may need to use different tones for different segments.

If you don’t know your target audience and how its members prefer to consume content, you will have to rely on luck to create a profitable web design. With so much on the line, there’s no reason to rely on luck when some research is all you need to develop a highly effective website.

When you’re designing or redesigning your website, it’s vital for you to keep your target audience top of mind at all times. If you do, it increases the likelihood that you will come up with a design that provides a positive user experience for the segments that are included in your target market.

As you work with a web designer, it’s advisable for you to keep the three-click rule in mind as well. In general, you should make sure your visitors can find what they’re looking for on your website in a maximum of three clicks to ensure they have a positive experience when they visit your site.

Remember – your website will not appeal to everyone no matter what design you ultimately settle on. Analyze your target market and identify the segments that are most likely to yield the best results for your business. Then, design your website so that it attracts, engages and converts the members of those market segments effectively.

Why Choose Responsive Web Design

No matter what design you choose, it’s crucial for you to use responsive design. Responsive design is what enables a website to provide the same user experience regardless of the device a person is using to view your site. With people visiting websites on devices that range from watches to televisions and everything in between, responsive design is a must for a website to be profitable and capture your audience.

Web Design by DB Marcom

If you’re looking for a web design company in Frisco or a nearby area, you’ve found it in DB Marcom. We’ve been creating web designs that are highly profitable for small and midsize businesses in a wide array of industries for years. And we’ll use our vast experience to create a website that engages your target audience for your organization. Contact DB Marcom to schedule a consultation today.

Debra Barcuch

Debra Barcuch is a Texas native and lives in Frisco, Texas. As President and founder of DB Marcom, Debra is crazy passionate about helping businesses knock out the competition through innovative marketing and partnership building. Often starting sentences with ‘what if?’, she is an avid life-long learner and seeker of super-hero results. Debra received her MBA from Southern Methodist University and has built a reputation for driving results in corporate, non-profit, and agency environments. When not working on client projects, Debra loves spending time with her two girls, tennis court shenanigans, and other thrill-seeking activities.