BusinessStrategy

What Not to Do as a Management Consultant

By September 10, 2018 No Comments

Finding a reliable management consultant you can trust to guide your marketing activities can be a real challenge regardless of the industry you compete in. To grow your business, you need to find an experienced Internet marketing consultant who has right approach. And that approach is to view marketing as a process that involves multiple channels that are geared toward non-stop optimization. 

To find a digital marketing consultant or agency that’s a fit for your business, do the following:

  • Make sure the consultant does what they say they will do
  • Review the agency’s portfolio and make sure the organization has worked with businesses like yours in your industry
  • Make sure the consultant’s marketing plan addresses your specific needs and business objectives
  • Find out what the agency will do in-house and what tasks will be outsourced
  • See how familiar the consultant is with your industry overall and your organization in particular
  • Investigate whether the agency’s goals are in line with your company’s objectives in the short- and long-term

Possible Red Flags

Now that you know how to determine if a given management consultant is a fit for your organization, you need to learn about some of the signs that indicate you should look for a different marketing agency. If you are a marketing consultant, you should pay close attention to these signs so that you don’t get turned away because you exhibit them.

Lacking a Micro-Marketing Strategy

If you run a small or midsize business, it’s unlikely that you have millions of dollars to invest in a broad-based regional or national marketing campaign. Even if you do have the resources to invest in that type of campaign, it may take years for the campaign to produce bankable results, if it ever does.

Rather than choosing a marketing consultant who suggests a big-budget ad campaign, you should look for an agency that has a series of micro-marketing strategies for your business. Each micro strategy should be designed to maximize the return on every dollar you invest in marketing.

If an Internet marketing consultant doesn’t believe in micro-marketing strategies, keep looking.

Unrealistic Promises

Some marketers will make promises that sound awfully good based on their past success. While those promises may seem enticing, you have to remember that what worked for one business in the past may not be effective for your organization.

To test how realistic a marketer’s promises might be, see if the consultant is willing to be paid on a performance basis. If the person doesn’t agree, you may question how realistic the individual’s claims are. If you think the person’s promises are overblown, continue your search for a marketing agency.

Secrecy

Successful digital marketing agencies are transparent and forthright. The don’t keep what they do secret because they drive results that support and more than justify the fees they charge. If a consultant is unwilling to share their tactics and processes, it’s a sure sign that you should look for another marketer.

Digital Marketing by DB Marcom

If you’re looking for a digital marketing agency that has all the attributes and experience you want, you should hire DB Marcom as your consultant. We offer an array of marketing services that can elevate your business to the next level of success. Learn what we do as an Internet marketing consultant now and contact us for more information today. 

About Debra Barcuch

Debra Barcuch is a Texas native and lives in Frisco, Texas. As President and founder of DB Marcom, Debra is crazy passionate about helping businesses knock out the competition through innovative marketing and partnership building. Often starting sentences with ‘what if?’, she is an avid life-long learner and seeker of super-hero results. Debra received her MBA from Southern Methodist University and has built a reputation for driving results in corporate, non-profit, and agency environments. When not working on client projects, Debra loves spending time with her two girls, tennis court shenanigans, and other thrill-seeking activities.