It’s easy to assume that a bigger company with multiple locations would naturally rank higher on the search engines. While this may sometimes be the case, more often than not, larger brands that rank high are putting in some extra work to achieve those rankings.
One important thing to keep in mind is that a business with several locations may need additional work to make sure the website ranks well for ALL locations.
SEO strategy is always important. But with a multi-unit business, it is even more crucial. We’ve put together a few ideas to help your multi-location business achieve its goals for search engine rank.
Localized Digital Presence
It is difficult to rank your main website well in every one of your target markets. At least without putting in some extra work. An alternative to help increase rankings for local areas is to have a local digital presence. You can do this by creating landing pages or individual site pages for each location.
Creating a digital presence for each location is perfect for utilizing local keywords. This strategy also enables you to address your local audience with customized content.
Just make sure that each page provides useful, serviceable content with valid contact information. A good call to action is important too.
Local Keyword Strategy
Local keyword strategy is not a difficult concept to understand. But it does need a bit of effort on your part to put in place. To reach an audience in a specific local region, using local keyword phrases is critical.
For example, a plumber with locations in several Midwest cities may consider keywords such as “affordable plumbing in Chicago,” “Toledo drain cleaning” and “best plumber in Indianapolis.” At the same time, it is important you don’t slip into a keyword stuffing mode in your effort to cover all the bases. You’ll need a skillful touch if you want success with this marketing strategy.
One of the best tools for a company with multiple locations is social media. Create individual profiles for each location. Then, share content that is appealing on a local level to help engage your audience and drive traffic to your website.
Meet your customers and prospects where they are. This is especially true for social media. Don’t worry about having a presence on every single social media channel. Instead focus on those that are most important to your customers.
Also, don’t overlook the power of review sites like Yelp to drive local traffic. Reviews are increasingly important to consumer decisions. But, they also play an important part in the SEO ranking of your site.
As you can see, there’s a lot to think about when building search engine traffic for a multi-location business. You may find that local SEO services from a professional SEO company are well worth the cost. Call or contact us at DB Marcom. We would be happy to help you with local marketing to meet your goals AND exceed your expectations.
About DB Marcom
DB Marcom helps small to mid-sized businesses market smarter, faster, and more profitably…without adding overhead. We are a full-service marketing partner providing outsourced and managed services for strategy, branding, digital and inbound marketing. DB Marcom is a strategy-first agency with a focus on building integrated marketing systems that attract, engage and convert profitable customers.
No more thrashing. No more chaos. No more wasted marketing dollars. We’ll focus on the details so you can focus on your running your business. Contact us today to find out how we can help you.
DB Marcom, Inc.
Marketing > Strategy | Branding | Inbound