Share Tweet Share Pin What is outsource marketing and why are small businesses doing it? Most of us have heard of outsourcing some business processes (BPO) such as IT and...
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Depending on various factors, such as their job, their location and how they spend their free time, consumers may be exposed to thousands of advertisements every day. Because shoppers are…
Small business budget holding back your marketing plans? Competition is fierce these days in just about every industry. If only you had more marketing budget, then you could compete with...
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Even if you don’t rely heavily on your website for sales, it’s still advisable to audit your site from time to time. An SEO audit will tell you how your…
You don’t have to be an email marketing expert to know that all your email recipients aren’t the same. You simply have to sit back and think about the ways…
Is measuring social media ROI possible? Even though many businesses engage in social media marketing, most still find it difficult to measure the ROI generated from their social media marketing....
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Marketing one business is normally different than marketing another one. You wouldn’t market an established pet grooming business with multiple locations the same way you’d promote a bistro that just…
This may surprise you, but blogs fail more often than restaurants. Some estimates claim the failure rate of blogs is as high as 95 percent. Why do so many blogs...
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Share Tweet Share Pin Is it time to tweak your digital marketing strategy? When was the last time you took a long, hard look at your digital marketing strategy? If...
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Are you wondering why people fail to appreciate how fantastic your goods or services are? Are you curious about why consumers just don’t seem to care about your company’s values...
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Share Tweet Share Pin As a business owner, you may already know how important your SEO strategy is when it comes to driving conversions and generating sales. While you may...
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Share Tweet Share Pin CEOs are used to measuring net income, revenue, contribution margin and cash flow (among others) to indicate the financial health of the organization. But do you know...
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If you’re even casually familiar with search engine optimization, you probably believe one of two things. You may think SEO is dead as has been reported for several years at…
With the start of the New Year on the near horizon, it’s once again time for you to create a new annual marketing plan. In general, marketing plans have several…
We know. There’s still plenty of time left in 2018 and you have a lot more goals you want to achieve with your current marketing strategy. While that may be…
A website redesign is often one of two things. When done right, a redesign is a chance to improve your search engine optimization, SEM, conversion rates and digital marketing. When...
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When people talk about marketing, some of them will use a lot of buzz words. Target audience personas and profiles. Landing pages. Pay-per-click. Search engine optimization and SEM. Local and…
While it may not be long before landline phones go the way of the dinosaurs, that doesn’t mean people aren’t calling businesses throughout the nation. Although the percentage of households…
Why do you have a website for your business? Do you sell goods and services through your website or is it meant to be a source of reliable information exclusively?…
Finding a reliable management consultant you can trust to guide your marketing activities can be a real challenge regardless of the industry you compete in. To grow your business, you…
Who is the most important person to your business? Is it you? While you may be the owner of your company, you’re not the most important person. If it’s not…
Go local. We’ve been hearing that for years. And it doesn’t seem like that mantra will change anytime soon. While people still buy things from outside their local area, there…
Getting people to pay attention to your content is challenging at best. You can send emails to your contacts, but there’s no guarantee they’ll read your messages. You can prepare...
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You’ve done it. It’s taken a few years and a lot of hard work, but you established a brand identity in a highly competitive marketplace. While you may be tempted...
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Why do you create content? The purpose of creating content is multi-fold. First, you want your content to be consumed. Then, you want the material you create to be shared....
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As a business owner or manager in today’s connected business environment, you probably already know that it’s a best practice to optimize your website so that it attracts organic search...
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The Internet in general, and internet marketing in particular, have radically changed the way marketers promote businesses in recent years. These changes have unlocked vast amounts of potential to grow...
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Share Tweet Share Pin Are your marketing analytics lying to you? As a CEO, CMO or business leader, you have a lot of decisions to make that impact the success...
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Your website traffic is up. Your marketing department is gushing over reports showing an increase in visitors, page views, and even happy to share reports on activity that generated the...
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Share Tweet Share Pin The key to a successful SEO program is selecting the right keywords for your business. Selecting actionable keywords that will actually generate more leads is often...
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Share Tweet Share Pin It’s easy to assume that a bigger company with multiple locations would naturally rank higher on the search engines. While this may sometimes be the case,...
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